Clean beauty brand essentials including plum oil and body cream styled on a stone surface.

All Natural Skin Care Products Ingredients: What to Embrace and Avoid

In recent years, consumers have been increasingly drawn to organic skincare and the broader clean beauty movement. People are growing more conscious of what goes onto their skin, seeking products made with naturally derived, non-toxic components. Natural skin care product sales are projected to reach nearly $8 billion this year. This surge reflects a desire for clean beauty ingredients that are safer for our bodies and gentler on the planet.

What Does ‘Natural’ or ‘Organic’ Mean in Skin Care?

The terms “natural” and “organic” are everywhere in the world of skin care, but what do they really mean? While they are often used interchangeably in marketing and on product labels, their definitions are far from straightforward. Understanding these distinctions is crucial for anyone seeking immaculate, plant-powered skin care. At its most basic, a “natural” ingredient is one that originates from nature. This typically means it is derived from plants, minerals, or sometimes animals, with minimal processing. However, the scope of what counts as “natural” is surprisingly broad. Technically, even water and salt are natural ingredients. Some definitions extend to include ingredients that are found in nature but have been minimally modified to make them suitable for use in cosmetics. For example, plant oils that are cold-pressed or extracted without synthetic chemicals are generally considered natural. But there’s a gray area: many ingredients labeled as natural undergo some degree of processing to enhance their stability, safety, or efficacy.

 

Organic skincare products from Le Prunier arranged with plums on rustic wooden boards.

There is no universally accepted or legally binding definition of “natural” in skin care. Regulatory bodies like the U.S. Food and Drug Administration (FDA) do not provide a standardized definition for the term when it comes to cosmetics. This lack of regulation means that clean beauty brands are mainly free to define “natural” for themselves, leading to significant variation in what different companies consider natural.

 

“Organic,” on the other hand, is a term with a more specific meaning—at least in theory. In the United States, the Department of Agriculture (USDA) sets standards for organic agriculture, which prohibit the use of synthetic pesticides, fertilizers, genetically modified organisms (GMOs), and certain other chemicals. For a skin care ingredient to be labeled as organic, it must be grown and processed according to these standards. Products that are labeled “USDA Organic” must contain at least 95% organic ingredients, and the entire supply chain must be certified by an accredited body. However, these rules technically apply to agricultural ingredients, not to the finished cosmetic products themselves. This means that a moisturizer can claim to be “organic” if it contains a high percentage of certified organic plant oils, even if the remaining ingredients are not organic.

 

Some third-party organizations, such as Ecocert or COSMOS, offer their own certifications for natural and organic cosmetics, each with unique criteria. These certifications often require that a certain percentage of the ingredients be natural or organic, restrict the use of certain synthetic substances, and mandate environmentally responsible manufacturing practices. This makes it essential for consumers to read ingredient lists carefully and look for credible third-party certifications if purity and sustainability are priorities.

Benefits of Plant-Based Skin Care Ingredients

Natural ingredients often come loaded with vitamins, antioxidants, and essential fatty acids that nurture the skin. Unlike many synthetic chemicals, these botanical extracts work in harmony with our skin’s biology. For example, plant-derived ingredients can provide hydration, protect the skin from environmental stressors, and even calm inflammation. They are also typically gentler on the skin, making them ideal for individuals with sensitive skin or conditions like eczema. By choosing formulas with natural skin care ingredients, you’re feeding your skin beneficial nutrients without the harsh side effects.

 

Another advantage of going natural is what’s not in the jar. Clean, plant-based products are generally free of the parabens, phthalates, sulfates, and other additives that can irritate or dry out the skin. This means less risk of allergic reactions and long-term side effects. In the long run, using nature’s remedies helps you avoid accumulating questionable chemicals in your body. Many botanical ingredients also boast antioxidant properties that combat free radicals – unstable molecules from pollution and UV exposure that contribute to premature aging. By incorporating these natural defenders, you help fend off wrinkles, fine lines, and dullness.

Types and Categories of Natural Skin Care Ingredients

Natural skin care is built on a diverse spectrum of ingredient categories, each offering unique properties and functions that contribute to healthy, radiant skin. Understanding these categories can help you make informed choices and tailor your routine to meet your skin’s needs. One of the most foundational groups is natural oils. Plant-derived oils are prized for their ability to mimic or supplement the skin’s natural lipid barrier. Oils can also deliver antioxidants and anti-inflammatory compounds, making them versatile for both nourishment and soothing irritation.

 

Acids represent another critical category, including both exfoliating and hydrating agents. Alpha hydroxy acids (AHAs) like glycolic and lactic acid, often sourced from fruits or milk, gently dissolve dead skin cells to reveal a smoother, brighter complexion. Beta hydroxy acids (BHAs), such as salicylic acid from willow bark, penetrate pores to help keep them clear and reduce breakouts. Meanwhile, fatty acids are vital for maintaining skin softness, elasticity, and resilience. Antioxidants are indispensable in natural skin care, as they neutralize free radicals that can accelerate aging and cause cellular damage. Vitamins like C and E, polyphenols from green tea, and resveratrol from berries are all potent antioxidants. These ingredients help defend the skin against environmental aggressors, reduce inflammation, and support collagen synthesis for a firmer, more even skin tone.

 

Clays, including kaolin and bentonite, are natural minerals valued for their ability to absorb excess oil, remove impurities, and gently exfoliate the skin. Clay masks are often used to detoxify and clarify, making them ideal for oily or congested complexions. Botanical extracts and hydrosols offer soothing, anti-inflammatory, and balancing effects. These ingredients can calm irritation, hydrate, and deliver a range of phytonutrients for overall skin health.

Suitability for Different Skin Types and Concerns

Choosing the right natural ingredients for your skin is about matching your unique skin type and concerns with targeted botanical solutions. For dry skin, look for deeply nourishing plant butters and oils that replenish lost moisture and restore the skin barrier. Oily and acne-prone skin, on the other hand, benefits from ingredients that balance sebum production and keep pores clear. Sensitive skin requires extra care and gentle, soothing ingredients. For those concerned with hyperpigmentation or uneven skin tone, vitamin C-rich oils and extracts can help brighten and even out the complexion over time.

Natural Ingredients to Embrace in Your Routine

Switching to a more natural regimen means knowing which star ingredients to look for. Let’s explore a few of the all-star natural ingredients that can boost your skin’s health and appearance. For instance, Aloe Vera is famous for its soothing and healing properties as it helps relieve sunburns, calm irritation, and deliver a dose of light hydration to dry or sensitive skin. Beyond aloe, there are many other plant-derived ingredients worth embracing:

 

  • Jojoba Oil – A remarkably balancing oil, jojoba is a powerhouse of vitamins E and B, crucial for skin health. What sets it apart is its unique ability to mimic the skin’s natural sebum closely. This characteristic allows it to provide profound moisture without the common pitfall of clogging pores, making it an ideal choice for a wide range of skin types. For those battling oily skin, jojoba oil acts as a natural regulator, helping to normalize sebum production and reduce shine. Its non-comedogenic nature is a significant advantage, particularly for individuals prone to acne, as it won't contribute to breakouts. Beyond hydration and regulation, jojoba oil also boasts anti-inflammatory properties, which can help soothe irritated skin and reduce redness.

  • Shea Butter – A truly nourishing and deeply restorative ingredient, shea butter is a rich source of essential vitamins, including vitamin A and vitamin E. Its primary strength lies in its exceptional ability to deeply moisturize and soften even the driest and roughest skin, creating a barrier that locks in hydration. Beyond its moisturizing capabilities, shea butter is renowned for its capacity to improve skin elasticity, making it a valuable component in anti-aging routines and for maintaining youthful suppleness.

  • Green Tea Extract – A formidable ally in skincare, green tea extract is celebrated as a potent antioxidant, meticulously derived from the leaves of the tea plant. Its primary benefit lies in its remarkable ability to calm redness and inflammation, making it an excellent choice for sensitive or reactive skin. The secret to its power resides in its high concentration of catechins, which are potent compounds that actively combat free radical damage. This makes green tea extract a star ingredient in anti-aging formulations, protecting the skin from environmental stressors that can lead to premature aging. Moreover, when applied beneath sunscreen, it can significantly enhance the skin's defense against sun damage, providing an extra layer of protection.

  • Honey – A golden elixir for the skin, honey is a natural marvel, revered for its multifaceted benefits as both an antibacterial agent and a humectant. As a humectant, it possesses the remarkable ability to draw moisture from the air directly into the skin, keeping it beautifully plump, supple, and profoundly hydrated. This natural hydration boost helps to diminish the appearance of fine lines and gives the skin a healthy, dewy look. Honey’s inherent antimicrobial properties play a crucial role in preventing and combating breakouts, making it a gentle yet effective solution for acne-prone skin. Its ability to inhibit the growth of bacteria on the skin’s surface contributes to a clearer complexion. Furthermore, honey acts as a gentle exfoliator, delicately sloughing away dead skin cells to reveal brighter, smoother, and more radiant skin beneath. Its soothing and healing properties also make it ideal for calming irritated skin and promoting overall skin health.

  • Rosehip Oil – Extracted through a cold-press method from the seeds of rose bushes, rosehip oil is a cherished ingredient in natural skincare, lauded for its exceptional nutrient profile. It boasts an impressively high content of vitamin C, a powerful antioxidant known for brightening the complexion and stimulating collagen production. It contains vitamin A, primarily in the form of beta-carotene, which is a precursor to retinol and contributes to cellular renewal. The oil is also rich in essential omega fatty acids, which are crucial for maintaining skin barrier integrity and hydration. These components work to promote rapid cell regeneration and boost collagen synthesis, leading to significant improvements in skin texture and tone. 

A natural ingredient cleanser might use coconut-based surfactants or gentle oils to lift away dirt without stripping your skin’s protective barrier. After cleansing, a clean beauty serum infused with botanical actives can deliver antioxidants to brighten and firm the skin. Finally, you can lock in moisture with a toxin-free moisturizer rich in plant oils and butters to nourish and protect your skin all day long.

Natural skincare cream in an open Le Prunier jar beside a fresh plum on a neutral surface.

Plum: A Star Ingredient in Clean Beauty

Some natural ingredients are so effective that they spawn entire product lines around them. One great example is the power of plum. Le Prunier has centered its skincare line on a single hero ingredient: the plum. Specifically, they utilize cold-pressed plum seed oil in their formulations. This luxurious oil is rife with skin-loving nutrients: it contains a high concentration of antioxidants (such as polyphenols) and omega fatty acids that help protect, hydrate, and brighten the skin. Plum oil serves as a multitasking elixir, defending against environmental damage while deeply nourishing the complexion.

 

What makes plum seed oil special? For starters, it has a naturally occurring mix of vitamins C and E, plus provitamin A (beta-carotene). When applied to the skin, beta-carotene can convert into retinol, subtly boosting cell turnover for a more radiant, youthful look. Plum oil’s antioxidants neutralize free radicals (from UV rays or pollution) before they can age or inflame the skin. At the same time, the oil’s linoleic and oleic fatty acids reinforce the skin barrier, locking in moisture and helping to plump the skin from within. Despite being an oil, plum kernel oil is lightweight and non-comedogenic, so it won’t clog pores. It can even benefit acne-prone skin by delivering essential fatty acids that balance sebum levels and soothe irritation.

Harmful Skincare Chemicals to Avoid

Knowing what common toxic ingredients to avoid in skincare is just as important as knowing the good ones to seek out. Conventional beauty products can harbor a cocktail of chemicals that may do more harm than good. Many of these harmful skincare chemicals are included to extend shelf life, add fragrance, or create foam, but they can irritate skin or even pose health risks over time. Below are some top offenders that experts often advise avoiding:

 

  • Parabens – These widely used preservatives are found in countless lotions and creams. You'll often see them listed as methylparaben, propylparaben, butylparaben, or ethylparaben. Their primary function is to prevent the growth of mold and bacteria, extending the shelf life of cosmetic products. However, parabens have come under scrutiny due to their ability to mimic estrogen in the body. This hormone disruption has been a significant concern, with research suggesting potential links to reproductive problems and an increased risk of certain cancers, particularly breast cancer. Choosing products labeled "paraben-free" is a simple way to minimize exposure to these chemicals. This trend reflects a broader consumer demand for cleaner, more natural formulations in personal care products, pushing the industry towards alternative preservation methods that are perceived as safer and more body-friendly.

  • Phthalates – A diverse group of chemicals, phthalates serve multiple purposes in personal care products, most notably as stabilizers for artificial fragrances and as plasticizers to make plastics flexible. Common examples you might encounter include diethyl phthalate (DEP) or the more elusive "fragrance" on ingredient lists, as phthalates are often used to carry and extend scents. The primary concern with phthalates is their well-documented role as endocrine disruptors, meaning they can interfere with the body's hormonal system. This disruption has been linked to a range of potential health issues, including developmental problems in children and fertility issues in both men and women. Studies have also explored their possible association with respiratory problems and other adverse health outcomes. Given their widespread use, particularly in scented products, avoiding phthalates can be challenging. However, opting for "fragrance-free" products or those that specify natural scents derived from essential oils can significantly reduce your exposure. The increasing awareness of phthalate risks has driven a movement towards more transparent ingredient labeling and the development of alternative, safer compounds by manufacturers committed to healthier formulations.

  • Sodium Lauryl Sulfate (SLS) – Its effectiveness lies in its ability to efficiently cut through oil and create a rich, satisfying lather, which many consumers associate with a thorough clean. However, this potent cleansing action comes with a drawback: SLS and its close chemical cousin, Sodium Laureth Sulfate (SLES), can strip away the skin's natural protective oils. This can lead to a compromised skin barrier, resulting in dryness, irritation, redness, and discomfort. For individuals with sensitive skin or pre-existing conditions like eczema or dermatitis, SLS can significantly exacerbate these issues, causing flare-ups and prolonged irritation. The repeated use of SLS-containing products can disrupt the skin's natural microbiome and moisture balance, making it more vulnerable to environmental stressors.

  • Formaldehyde & Formaldehyde-Releasing Preservatives – Formaldehyde is a potent chemical that occasionally makes an appearance in cosmetic formulations, particularly in products like nail polishes and some hair-smoothing treatments, due to its powerful preservative qualities. More commonly, you'll find "formaldehyde-releasing preservatives" on ingredient lists. These compounds, such as DMDM hydantoin, quaternium-15, imidazolidinyl urea, and diazolidinyl urea, are designed to slowly release small amounts of formaldehyde over time to prevent microbial growth and extend product shelf life. While effective as preservatives, formaldehyde is a well-known skin irritant and a common allergen, capable of causing contact dermatitis, rashes, and itching, even at low concentrations. Of greater concern, formaldehyde is classified as a human carcinogen by several health organizations when exposure is high or prolonged. While the amounts released in cosmetics are generally small, continuous exposure through multiple products can add up.

  • Oxybenzone (and similar chemical sunscreens) – Oxybenzone is a frequently used organic compound in chemical sunscreens, designed to absorb and neutralize harmful ultraviolet (UV) radiation, thus protecting the skin from sun damage. While effective at blocking UV rays, oxybenzone has become a subject of considerable debate and concern in recent years. One of the primary reasons for its declining favor is research suggesting its potential as a hormone disruptor in the human body. The second primary concern relates to its environmental impact. Oxybenzone, along with other chemical UV filters like octinoxate, has been strongly implicated in coral reef damage. When these chemicals wash off in the ocean, they can contribute to coral bleaching and disrupt marine ecosystems, leading to bans in various sensitive marine areas.

 

By avoiding products with these additives, you reduce your exposure to potential irritants and toxins. Your skin will thank you for cutting out the unnecessary chemicals and sticking to the essentials.

 

Clean beauty product Le Prunier body cream held with fresh greenery and soft natural lighting.

The good news is that due to high demand, clean beauty is here to stay. Even mainstream companies and many emerging brands with organic ingredients are now offering transparent ingredient lists and safer formulations. This means you have more choices than ever in building a clean skincare arsenal. And accessibility isn’t an issue – whether you prefer to shop at a local health store or browse organic skincare online, you can find plenty of options that align with your values. The key is to research and choose reputable brands that prioritize quality, safety, and efficacy. Arming yourself with knowledge is the first step to healthier skin. Embrace those natural, plant-powered ingredients that have stood the test of time, and eliminate the known nasties that do your skin no favors.

Sources:

  • “The Pros And Cons Of Using Natural Skin Care Products.” RFSADermatology (blog).

  • Orofino, Emily. “Plum Oil Is the Hot New Ingredient to Add to Your Beauty Routine.” Oprah Daily, Jul 21, 2022.

  • Mayer, Beth Ann. “The 'Dirty' Half Dozen: 6 Ingredients to Avoid for Stress-Free Skin Care.” Healthline, Sep 1, 2022.

  • Patel, Kristeen Cherney. “Natural Skincare Routine: Should You Try It?” Healthline, Apr 9, 2020.